NATURESWEET CHERUBS

This domed tomato basket structure for NatureSweet Cherubs emphasizes the farm fresh product, and brings a strong branded presence to the grocery produce section

Clear lid holds the tomatoes in place; removable label allows washing, draining and snacking

Cherub brand name and winged tomato icon add brand personality, premium look

CVS PHARMACY
EARTH ESSENTIALS

The assignment: to create a clean, modern, inviting appearance for CVS own-brand of eco-friendly cleaners

CMA developed a brandmark and master template which was applied in-house at CVS to a wide variety of'green household products

ODWALLA BARS

This redesign of the Odwalla Bar packaging shifted the communication focus from 'energy bar' to 'natural nourishment'

Distinctive Odwalla illustration elements hark back to the brand's funky roots, while swirling color bars differentiate flavors and ingredient photos dial-up taste appeal

MISSION FOODS

Assignment: Update the design of an authentic Mexican food brand and make it more accessible to the general market

CMA established a consistent design architecture for the Mission brand across more than 100 SKUs in multiple product types and package forms

STABLE FLEX

This flexible bakeware is made from silicone and feels like rubber. Communicating durability and usage information was key to presenting the product at retail

Photography with great appetite appeal and the warm background color of the label create a comfortable familiarity; the exposed pan surface allows the consumer to test the pan's featured flexibility

BALL PARK FRANKS

The makers of the #1 selling hot dog in America asked CMA to refresh the look of their key product to better appeal to 'snacking' teens while retaining current users

Qualitative and quantitative testing of the new design showed significant gains in all areas of testing against both the previous design and major Ball Park competitors

IMPERIAL SUGAR

Building on a previous CMA design for Imperial, this update refreshed the logotype, and reduced the previous significance of 'pure cane' sugar sourcing

New shaker structures and resealable packaging were developed to address consumer usage patterns

Taste appeal photography was used in addition to heritage graphics wherever possible across the line