Coke Zero 8-Pack

Coca-Cola asked CMA to explore designs for a Coke Zero 8-pack intended to drive trial and underscore its at home chill positioning. We developed designs that evoked the experience of watching a game at home with friends, and highly graphic designs that emphasized the bold, irreverent nature of Coke Zero.

The selected final design stacks the game day spectator guys into a poster that works across two 8-packs, doubling the impact on shelf.