HEB Solutions Sunscreen

San Antonio’s HEB Grocery Company, with more than 350 stores in Texas and Mexico, has its own in-house design team that produces the majority of their own brand packaging. Occasionally they will reach out to CMA with a special project.

HEB asked us to create a sub-brand name and design for their in-house line of sunscreen with appeal for women buying the products for their families. The name and design had to combine product utility and fun, referencing outdoor adventures where sunscreen becomes a necessity.

The HEB Solutions sunscreen line is a standout on the shelf with its sunny yellow background, clear, colorful differentiation, and easy to read SPF indication.