HI-C® Ecto Cooler™

When Hi-C Ecto Cooler was introduced in 1987 as a tie-in to the Ghostbusters™ film franchise, the drink became a cultural hit. Young Ghostbusters fans enjoyed Ecto Cooler for more than a decade after the production of Ghostbusters II in 1989.

Now in 2016 those same fans are eagerly anticipating the release of a new Ghostbusters movie. Coca-Cola is marking the occasion with a matching release of Hi-C® Ecto Cooler™ in juice boxes and cans. The new look is a nostalgic take on the original package design created by CMA in our first year of business.

The 2016 can design features a “supernatural” color-changing Hi-C logo, using thermal ink technology. As the can is chilled, HI-C changes from bright yellow to slime green, as if, in the words of Dr. Ray Stantz, it was “designed and built expressly for the purpose of pulling in and concentrating spiritual turbulence.”

We hope all the original and new Ghostbusters™ fans both enjoy the new HiC Ecto Cooler, and manage not to think of the Stay-Puft Marshmallow Man.