Since 1953, Royal Oak has provided top-quality, USA-made charcoal and grilling accessories from sustainability sourced American hardwoods, trusted by professional pitmasters and backyard grillers for classic BBQ flavor. To modernize their brand, CMA refreshed Royal Oak's innovative range of products, creating a design that revitalized the brand, simplified shopping, and resonated with consumers. CMA also enhanced the brand’s visibility through the design of apparel, social media graphics, and online ads, positioning Royal Oak for ongoing growth and relevance in the grilling community.