1Analysis

analysis

  • understanding the business objectives
  • understanding the category
  • aligning with the brand guideposts
2Distillation

distillation

  • distill strategy into functional and emotional attributes
  • translate attributes into visual elements
  • visually express brand personality
3Creation

creation

  • group brainstorming
  • individual design exploration
4Refinement

refinement

  • incorporating client feedback and discussion
5Realization

realization

  • prototyping and production
  • final deliverables