Naming & Ideation

CMA creates product and company name ideas. A name is the most important element of your brand. A great name will be remembered and talked about by consumers
while making a strong emotional connection to your brand.

In a typical naming study, our naming group generates hundreds of names based on the list of brand attributes. The initial exploration is edited down to a dozen or two
names. We make an initial check against the USPTO brand database to reduce the chance of legal conflicts, but recommend any names selected are vetted by our clients’ legal departments before final selection.