BACK IN 1985 when I was a skinny brown-haired art director, I worked briefly for the Houston office of Benton & Bowles. One bright spring day, the New York office called: the Pampers brand, a mainstay of the business since 1961, had been placed in review. To access as much fresh thinking on the brand… Read more »
taking the right amount of time
WE ARE OFTEN ASKED to shorten our project lead times by our clients. I get it, they are being leaned on by their higher-ups to get the product out faster. In addition to that, packaging always seems to be one of those items that gets compressed in the overall project timeline. While we always try… Read more »
