Van’s Natural Foods Shelf Stable Line

Van’s is committed to producing seriously healthy, seriously tasty food, proudly proclaiming its clean and healthy ingredients.

CMA was originally assigned to express this clean, healthy positioning in a complete redesign of Van’s frozen waffles line.


Three years later, Van’s launched an expansion of their business into shelf-stable snack bars, bagged chips, cereal, crackers, granola, and pasta.

CMA extended the look of the Van’s waffle packaging into the new line in keeping with the company philosophy: bright, friendly, appetite appealing, and healthy ingredient focused.

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