Weight Watchers

Weight Watchers launched their 360º weight-loss program with a starkly clean, modern visual system applied to broadcast ads, digital, in-house magazine, and store interiors. CMA was commissioned to adapt the new system for a more ownable, branded look for Weight Watchers packaging applications.

We designed and produced packaging for products exclusively sold in-meeting to members, and created brand guidelines for Weight Watchers licensed products sold in grocery and club channels.


Brand guidelines for Weight Watchers licensed packaging