Weight Watchers
Weight Watchers launched their 360º weight-loss program with a starkly clean, modern visual system applied to broadcast ads, digital, in-house magazine, and store interiors. CMA was commissioned to adapt the new system for a more ownable, branded look for Weight Watchers packaging applications.
We designed and produced packaging for products exclusively sold in-meeting to members, and created brand guidelines for Weight Watchers licensed products sold in grocery and club channels.
![WW001](https://cmadesign.com/wp-content/uploads/2014/10/WW001.jpg)
![WW002](https://cmadesign.com/wp-content/uploads/2014/10/WW002.jpg)
![WW003](https://cmadesign.com/wp-content/uploads/2014/10/WW003.jpg)
![WW004](https://cmadesign.com/wp-content/uploads/2014/10/WW004.jpg)
![WW005](https://cmadesign.com/wp-content/uploads/2014/10/WW005.jpg)
![WW006](https://cmadesign.com/wp-content/uploads/2014/10/WW006.jpg)
![WW007](https://cmadesign.com/wp-content/uploads/2014/10/WW007.jpg)
![WW008](https://cmadesign.com/wp-content/uploads/2014/10/WW008.jpg)
![WW009](https://cmadesign.com/wp-content/uploads/2014/10/WW009.jpg)
Brand guidelines for Weight Watchers licensed packaging
![WW010](https://cmadesign.com/wp-content/uploads/2014/10/WW010.jpg)
![WW011](https://cmadesign.com/wp-content/uploads/2014/10/WW011.jpg)
![WW012](https://cmadesign.com/wp-content/uploads/2014/10/WW012.jpg)
![WW013](https://cmadesign.com/wp-content/uploads/2014/10/WW013.jpg)