Brand Positioning

CMA can help you develop a statement of brand positioning focusing on the following parameters:

The Ideals of Brand Identity

To help you build your brand, CMA adheres to nine ideals that are essential to the creative process.

vision
A compelling vision from leadership is the foundation of the brand.

meaning
Successful brands stand for a big idea, a strategic position that sets them apart.

authenticity
Clarity from the organization about market, positioning, and value proposition.

coherence
Consistency in consumer-facing experiences and communications.

differentiation
Distinction from other brands and products within the category.

sustainability
Longevity, the flexibility to adapt to an unpredictable market environment.

flexibility
A brand identity that can support an evolving marketing strategy.

commitment
Active management of brand assets and standards.

value
Building awareness, increasing recognition, communicating uniqueness and expressing relevant competitive difference create measurable results.