CMA Design collaborated with the team at Buffalo Trace and Chris Stapleton to create Traveller Whiskey. Our design is inspired by his Kentucky roots and the spirit of his debut album, Traveller. The rugged yet refined packaging, featuring a hand-drawn logo and textured details, honors Kentucky's heritage and the craftsmanship that goes into creating magic like his music and Traveller whiskey.
responsible for
brand strategy
brand story
brand visual identity
logo redesign
packaging design
adaptation
artwork management
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