Bendt No. 5 American Blended Whiskey
The Bendt Distilling Co., a distiller located in Lewisville, Texas, contacted CMA to design a label for one of their Blended Whiskey expressions. The whiskey is produced with a proprietary blend of Bourbon, Rye, Malt, Wheat, and Light whiskeys from small batches. This blend of five distinct aromatic whiskeys is what gives the “No. 5” its name.
Our design approach for the label was inspired by the true spirit of a modern American Whiskey: Bold yet balanced, strong characteristics and a defined personality.
During the COVID-19 pandemic, the distillery took an initiative to donate around 100,000 bottles of hand sanitizer to north Texas’ first responders, hospitals, and the Dallas and Denton County offices. In addition, the company has temporarily re-focused on creating their FDA compliant hand sanitizer made available for sale through their website. CMA designed the labels for the hand sanitizer to maintain the brand-look of the Bend Distilling Co.