NEW PRODUCT LAUNCH: Traveller Whiskey, A Story of Heritage and Artistry

CMA Design is proud to have partnered with Buffalo Trace and music legend Chris Stapleton to create the branding and packaging for Traveller Whiskey, a premium spirit deeply rooted in Kentucky's rich heritage. Both Buffalo Trace, one of Kentucky’s most iconic distilleries, and Chris Stapleton, a proud Kentucky native, share a deep connection to the state’s culture and craftsmanship. Tapping into these ties and the idea of a journey, the design incorporates intricate map details that evoke exploration and discovery. Inspired by Chris's personal story and his iconic album Traveller, the label seamlessly blends vintage whiskey aesthetics with artistic elements that celebrate Kentucky’s roots and the craft of storytelling.

This collaboration beautifully intertwines the shared heritage of Buffalo Trace and Chris Stapleton, combining the distillery’s legacy of excellence with Chris’s soulful, narrative-driven artistry. The result is a packaging design that feels timeless yet personal, embodying the spirit of exploration, craftsmanship, and storytelling that defines Traveller Whiskey.

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