Redford Naturals Dog Food Redford Naturals is a line of all natural dog food created by Michigan-based Pet Supplies Plus. The line includes duck, lamb and chicken protein varieties, grain free and with-grain options, a puppy formula and adult formula. Redford Naturals brings dog food back to the dog’s ancestral daily quest for wild game…. Read more »
Kroger Abound Pet Foods In the midst of a redesign of their own-brand value pet food, Kroger asked CMA for help in creating brand positioning for their better value/middle tier and best value/super premium pet foods. We developed three positioning statements for each tier based on the needs of the core targets, a credible point… Read more »
