Diet Coke: It’s Mine

We are happy to announce that the Diet Coke “It’s Mine” campaign has won a Silver Award in the 2017 Graphis Design Annual. The nationwide promotion featured millions of unique shrink-wrap labels created from dozens of large pieces of abstract art.

Our process began with the careful creation of base designs, composed as complete hand drawn artworks, created with enough detail to preserve interest at a high magnification. Each colorful composition captured specific brand touchpoints: bubbles, fizz, product color, the crackle of ice, enhanced by rich jewel tones chosen to complement Diet Coke silver.

The design extended into multiple secondary carrier packages, labels and cans.

Since 1944, Graphis Magazine has been committed to present and promote the work of exceptional talents in the global field of graphic design. CMA is proud to have our work recognized by one of the most respected organizations in the industry.

For more details, follow these links:

Click here for the CMA case study Click here for the Graphis Design Annual page