Kroger – Value Line Redesign
The design challenge here was to make the Kroger value line a more appealing, contemporary and fun option for the economy-minded. CMA won a creative shootout among several firms with a design that built an animated wise owl character into the branding and featured a playfully arranged two-tone type treatment of the product descriptor on a clean white ground. Most of the line featured taste-appealing food photography combined with flat color illustrations, with a touch of added personality through whimsical captions.
![Psst 001](https://cmadesign.com/wp-content/uploads/2014/10/Psst-001.jpg)
![Psst 002](https://cmadesign.com/wp-content/uploads/2014/10/Psst-0021.jpg)
![Psst 003](https://cmadesign.com/wp-content/uploads/2014/10/Psst-0031.jpg)
![Psst 004](https://cmadesign.com/wp-content/uploads/2014/10/Psst-004.jpg)
![Psst 005](https://cmadesign.com/wp-content/uploads/2014/10/Psst-005.jpg)
Check This Out brand was created as a variation for Kroger value line paper, laundry and disposable diaper products to distinguish these from Kroger P$$T food items
![CTO 008](https://cmadesign.com/wp-content/uploads/2014/10/CTO-0081.jpg)
![CTO 009](https://cmadesign.com/wp-content/uploads/2014/10/CTO-009.jpg)
![CTO 010](https://cmadesign.com/wp-content/uploads/2014/10/CTO-010.jpg)
An example of the design before and after:
![Psst 007](https://cmadesign.com/wp-content/uploads/2014/10/Psst-007.jpg)