Kroger Ground Beef

Posted by & filed under Food.

Kroger Beef ‘Chubs’ Packaging Kroger asked CMA to redesign their ground beef chubs packaging to improve visibility in the case and establish an easy to read, clear system to communicate variety differentiation between beef, chuck, round and sirloin. The design features bright background colors with black typography reminiscent of western wanted posters. The butcher’s cleaver… Read more »

Abound Pet Foods

Posted by & filed under Pet Foods.

Kroger Abound Pet Foods In the midst of a redesign of their own-brand value pet food, Kroger asked CMA for help in creating brand positioning for their better value/middle tier and best value/super premium pet foods. We developed three positioning statements for each tier based on the needs of the core targets, a credible point… Read more »

Kroger Value Line

Posted by & filed under Food.

Kroger – Value Line Redesign The design challenge here was to make the Kroger value line a more appealing, contemporary and fun option for the economy-minded.   CMA won a creative shootout among several firms with a design that built an animated wise owl character into the branding and featured a playfully arranged two-tone type… Read more »