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Legacy Canadian Whisky

The brief was to create a Canadian Whisky brand based on the product’s Alberta origins. We considered several animal icons, settling on the sparrowhawk, an Alberta native. The bird perches on a length of barbed wire, evoking Alberta’s cattle ranching culture. Canadian mountain scenery on the inside of the back label is gradually revealed as the whisky is decanted.

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A few designs from our exploration:

Basic CMYK