![Legacy 001a](https://cmadesign.com/wp-content/uploads/2014/10/Legacy-001a1.jpg)
Legacy Canadian Whisky
The brief was to create a Canadian Whisky brand based on the product’s Alberta origins. We considered several animal icons, settling on the sparrowhawk, an Alberta native. The bird perches on a length of barbed wire, evoking Alberta’s cattle ranching culture. Canadian mountain scenery on the inside of the back label is gradually revealed as the whisky is decanted.
![Legacy 002a](https://cmadesign.com/wp-content/uploads/2014/10/Legacy-002a.jpg)
![Legacy 002](https://cmadesign.com/wp-content/uploads/2014/09/Legacy-002.jpg)
A few designs from our exploration:
![Basic CMYK](https://cmadesign.com/wp-content/uploads/2014/09/Legacy-0031.jpg)