Southern Comfort needed a refresh to connect with a new generation. CMA Design was the perfect partner to blend the brand's rich heritage with bold shelf appeal. Inspired by its New Orleans roots, we integrated elements that highlight its origin story. The updated design retains Southern Comfort's iconic arched typography while giving it a modern edge. The tagline, “The Spirit of New Orleans,” honors its history, with M.W. Heron’s embossed signature and a fleur-de-lis symbol reinforcing the brand’s legacy. This refresh now extends to Ready-to-Drink Cocktails and Limited Edition Packages, amplifying its global reach.