CMA can help you develop a statement of brand positioning focusing on the following parameters:
The Ideals of Brand Identity
To help you build your brand, CMA adheres to nine ideals that are essential to the creative process.
A compelling vision from leadership is the foundation of the brand.
Successful brands stand for a big idea, a strategic position that sets them apart.
Clarity from the organization about market, positioning, and value proposition.
Consistency in consumer-facing experiences and communications.
Distinction from other brands and products within the category.
Longevity, the flexibility to adapt to an unpredictable market environment.
A brand identity that can support an evolving marketing strategy.
Active management of brand assets and standards.
Building awareness, increasing recognition, communicating uniqueness and expressing relevant competitive difference create measurable results.