Ignite Grilling Accessories Base 4, a Texas-based consumer products company engaged CMA to develop a comprehensive branding program for their barbecue accessories line, including brand positioning, naming, logo/brand assets design, and packaging. CMA started the task by determining the brand’s positioning through the use of a model that focused on four anchoring points: core target, frame of reference, point… Read more »
Brawny® #Strengthhasnogender™ Limited Edition Packaging in support & celebration of Women’s History Month. The Brawny Strength Has No Gender concept was a result of continued debate about gender equality in the workplace. In 2016, the Brawny brand team joined the discussion with a successful #strengthhasnogender social media campaign. For 2017, the brand expanded the campaign into packaging, focusing… Read more »
