Minute Maid Drops

Launched in early 2014, Minute Maid Drops introduced real fruit juice flavors to the liquid water enhancer category.

Leveraging the Minute Maid Refreshment visual identity system which CMA developed, the packs clearly communicate refreshing taste appeal from real fruit.

The small Minute Maid Drops concentrate bottles are presented on shelf in plastic caddys contained in paperboard, which provides another opportunity to communicate the real fruit juice difference.