Coke Zero 8-Pack Coca-Cola asked CMA to explore designs for a Coke Zero 8-pack intended to drive trial and underscore its at home chill positioning. We developed designs that evoked the experience of watching a game at home with friends, and highly graphic designs that emphasized the bold, irreverent nature of Coke Zero. The selected… Read more »
Hi-C CMA has worked on a wide variety of Hi-C brand package projects for more than two decades. In this set of Tetrabrik packs and multipack carriers, we created a colorful set of primary display panel illustrations to help bring the fanciful product names to life.
Kroger Beef ‘Chubs’ Packaging Kroger asked CMA to redesign their ground beef chubs packaging to improve visibility in the case and establish an easy to read, clear system to communicate variety differentiation between beef, chuck, round and sirloin. The design features bright background colors with black typography reminiscent of western wanted posters. The butcher’s cleaver… Read more »
Kroger Abound Pet Foods In the midst of a redesign of their own-brand value pet food, Kroger asked CMA for help in creating brand positioning for their better value/middle tier and best value/super premium pet foods. We developed three positioning statements for each tier based on the needs of the core targets, a credible point… Read more »
