The cocktail that became Southern Comfort was invented in 1874 by bartender Martin Wilkes Heron while working at McCauley’s Tavern, New Orleans. Heron would start with a good quality bourbon, then add vanilla bean, a quarter lemon, half a cinnamon stick, four cloves, a few cherries, and a bit of orange. He would let this soak… Read more »
Coca-Cola Taste of Italy labels. Kroger was running a multi-year series of Savor World Flavor events, to inspire shoppers to try new and unique cuisines from across the world. Coca-Cola was asked to help lead the Kroger Taste of Italy event with a limited edition set of bottles. CMA created designs for 20oz. bottle… Read more »
Minute Maid® Coolers Minute Maid Coolers are designed to fit kids lunch boxes and satisfy kids on-the-go. The drinks provide a full supply of Vitamin C and are made with natural ingredients. To reflect these qualities we created package graphics focused on refreshment, taste appeal and fun to attract moms and kids alike. We used… Read more »
Diet Coke “It’s Mine” Promotional Package In mid 2015, Diet Coke called on CMA to help develop a special package-centered marketing effort using a new printing technology which allows millions of unique labels to be created from a single piece of detailed art. CMA began work on our patterns in a parallel timeline with… Read more »
The RiceTec Company was founded to develop superior hybrid rice seed for large scale rice farmers around the world. One result of their interest in maintaining a diverse rice germplasm collection is the regular commercial scale production of specialty rice for the consumer market, sold under the brand name RiceSelect. CMA was asked to refresh… Read more »
HEB Solutions Sunscreen San Antonio’s HEB Grocery Company, with more than 350 stores in Texas and Mexico, has its own in-house design team that produces the majority of their own brand packaging. Occasionally they will reach out to CMA with a special project. HEB asked us to create a sub-brand name and design for their… Read more »
Odwalla Juices CMA was asked to enhanced the brand’s communication of fruit-centered nutrition to the natural health beverage category. The bright new graphics featuring luscious fruit ingredients, the taller and clearer PET bottle, and the subtly pearlized polypropylene label material itself embody the emotional lift experienced by an Odwalla drinker. Odwalla Smootbucha… Read more »
Platinum 7X Vodka Platinum 7X is a seven-times distilled super premium vodka which was initially introduced in a distinctive dark blue glass bottle. CMA was asked to refine and sharpen the focus of both label and bottle structure to increase the appeal to a bold, dynamic male target. The bottle shoulders were raised and… Read more »
