Kroger Beef ‘Chubs’ Packaging Kroger asked CMA to redesign their ground beef chubs packaging to improve visibility in the case and establish an easy to read, clear system to communicate variety differentiation between beef, chuck, round and sirloin. The design features bright background colors with black typography reminiscent of western wanted posters. The butcher’s cleaver… Read more »
Kroger Abound Pet Foods In the midst of a redesign of their own-brand value pet food, Kroger asked CMA for help in creating brand positioning for their better value/middle tier and best value/super premium pet foods. We developed three positioning statements for each tier based on the needs of the core targets, a credible point… Read more »
NatureSweet Since 2003 CMA has worked on the NatureSweet Brand and other branded produce. NatureSweet’s highly disciplined growing processes help to produce a consistently sweet tomato superior to the competition in both grocery and club channels. NatureSweet tomatoes are distributed at retail and club channels throughout the US. Based in San Antonio, Texas, the company’s customers… Read more »
Coke Vintage Bottle Holiday Pack People appreciate brands that help them create a festive holiday atmosphere. Noting that one in ten Cokes sold during the year are sold between Thanksgiving and New Years, CMA created this Coca-Cola holiday gift pack, featuring the well-loved Santa originally designed in 1931 by illustrator Haddon Sundblom, to bring to… Read more »
Kroger – Value Line Redesign The design challenge here was to make the Kroger value line a more appealing, contemporary and fun option for the economy-minded. CMA won a creative shootout among several firms with a design that built an animated wise owl character into the branding and featured a playfully arranged two-tone type… Read more »
Legacy Canadian Whisky The brief was to create a Canadian Whisky brand based on the product’s Alberta origins. We considered several animal icons, settling on the sparrowhawk, an Alberta native. The bird perches on a length of barbed wire, evoking Alberta’s cattle ranching culture. Canadian mountain scenery on the inside of the back… Read more »
Tequila Corazón de Agave Expresiones Tequila Corazón launched its inventive Expresiones del Corazón line by aging a sophisticated Los Altos blanco tequila in the barrels of some of the Sazerac Company’s star products: George T. Stagg, Sazerac Rye, Old Rip Van Winkle, and Buffalo Trace Bourbon. Sazerac worked with CMA to create a set of… Read more »
Minute Maid Drops Launched in early 2014, Minute Maid Drops introduced real fruit juice flavors to the liquid water enhancer category. Leveraging the Minute Maid Refreshment visual identity system which CMA developed, the packs clearly communicate refreshing taste appeal from real fruit. The small Minute Maid Drops concentrate bottles are presented on shelf in plastic… Read more »
Coca-Cola FIFA 2014 Using woodcut print elements created by Sao Paulo street artist Speto, CMA developed packaging for the North American market to celebrate the world’s most popular fútbol event.
