Uncle Ervin’s Premium Texas Beef jerky Based out of Wharton, Texas, Uncle Ervin’s Premium Jerky have been smoking meats since 1985. The company contacted CMA to create retail packaging for their world-class jerky where small batches of carefully selected beef are smoked over real wood and combined with bold sidekick ingredients to produce a jerky… Read more »
Bendt No. 5 American Blended Whiskey The Bendt Distilling Co., a distiller located in Lewisville, Texas, contacted CMA to design a label for one of their Blended Whiskey expressions. The whiskey is produced with a proprietary blend of Bourbon, Rye, Malt, Wheat, and Light whiskeys from small batches. This blend of five distinct aromatic whiskeys… Read more »
IN 2016, Ebro Foods merged its susidiaries Riviana Foods, American Rice, and New World Pasta Company, to create the second largest producer and distributor of pasta products in the U.S. As part of its regional brand strategy, Riviana asked CMA to update its venerable Skinner pasta brand, to explore ways of emphasizing a connection to Texas,… Read more »
Ignite Grilling Accessories Base 4, a Texas-based consumer products company engaged CMA to develop a comprehensive branding program for their barbecue accessories line, including brand positioning, naming, logo/brand assets design, and packaging. CMA started the task by determining the brand’s positioning through the use of a model that focused on four anchoring points: core target, frame of reference, point… Read more »
Redford Naturals Dog Food Redford Naturals is a line of all natural dog food created by Michigan-based Pet Supplies Plus. The line includes duck, lamb and chicken protein varieties, grain free and with-grain options, a puppy formula and adult formula. Redford Naturals brings dog food back to the dog’s ancestral daily quest for wild game…. Read more »
Coca-Cola Taste of Italy labels. Kroger was running a multi-year series of Savor World Flavor events, to inspire shoppers to try new and unique cuisines from across the world. Coca-Cola was asked to help lead the Kroger Taste of Italy event with a limited edition set of bottles. CMA created designs for 20oz. bottle… Read more »
Aquasana® Active Powered Water Filtration System Aquasana is an established producer of top-rated whole-house water filtration systems. When the company decided to introduce a counter top filter system, they invited CMA to work with their multi-functional research and marketing strategy team to make sure their packaging communicated a meaningful product difference. Aquasana’s powered system… Read more »
Diet Coke “It’s Mine” Promotional Package In mid 2015, Diet Coke called on CMA to help develop a special package-centered marketing effort using a new printing technology which allows millions of unique labels to be created from a single piece of detailed art. CMA began work on our patterns in a parallel timeline with… Read more »
Odwalla Juices CMA was asked to enhanced the brand’s communication of fruit-centered nutrition to the natural health beverage category. The bright new graphics featuring luscious fruit ingredients, the taller and clearer PET bottle, and the subtly pearlized polypropylene label material itself embody the emotional lift experienced by an Odwalla drinker. Odwalla Smootbucha… Read more »
Platinum 7X Vodka Platinum 7X is a seven-times distilled super premium vodka which was initially introduced in a distinctive dark blue glass bottle. CMA was asked to refine and sharpen the focus of both label and bottle structure to increase the appeal to a bold, dynamic male target. The bottle shoulders were raised and… Read more »
