Uncle Ervin’s Premium Texas Beef jerky Based out of Wharton, Texas, Uncle Ervin’s Premium Jerky have been smoking meats since 1985. The company contacted CMA to create retail packaging for their world-class jerky where small batches of carefully selected beef are smoked over real wood and combined with bold sidekick ingredients to produce a jerky… Read more »
Bendt No. 5 American Blended Whiskey The Bendt Distilling Co., a distiller located in Lewisville, Texas, contacted CMA to design a label for one of their Blended Whiskey expressions. The whiskey is produced with a proprietary blend of Bourbon, Rye, Malt, Wheat, and Light whiskeys from small batches. This blend of five distinct aromatic whiskeys… Read more »
IN 2016, Ebro Foods merged its susidiaries Riviana Foods, American Rice, and New World Pasta Company, to create the second largest producer and distributor of pasta products in the U.S. As part of its regional brand strategy, Riviana asked CMA to update its venerable Skinner pasta brand, to explore ways of emphasizing a connection to Texas,… Read more »
The cocktail that became Southern Comfort was invented in 1874 by bartender Martin Wilkes Heron while working at McCauley’s Tavern, New Orleans. Heron would start with a good quality bourbon, then add vanilla bean, a quarter lemon, half a cinnamon stick, four cloves, a few cherries, and a bit of orange. He would let this soak… Read more »
Simply Line of Juices and Drinks The Simply brand began as a single product, Simply Orange, introduced to compete with Tropicana in Northeastern markets. Simply has grown into a billion dollar brand, proliferating from a single orange juice flavor into eight orange and orange blend varieties, five lemonades and limeade, and single juice varieties including cranberry, apple, and grapefruit juices. CMA has worked… Read more »
Dockers Shoes Packaging The Dockers brand, launched in 1984 by Levi Strauss & Co., established the concept of ‘casual Friday’ work attire. The world leader in khaki pants, the brand’s maritime name originates from the headquarters location on San Francisco Bay. The Dockers Footwear brand launched as a licensed product line in 1992, made by Genesco. Dockers footwear… Read more »
Ignite Grilling Accessories Base 4, a Texas-based consumer products company engaged CMA to develop a comprehensive branding program for their barbecue accessories line, including brand positioning, naming, logo/brand assets design, and packaging. CMA started the task by determining the brand’s positioning through the use of a model that focused on four anchoring points: core target, frame of reference, point… Read more »
Handy & Schiller Barrel Aged Signature Cocktails Exclusively from The Sazerac Company, these Old Fashioned and Manhattan pre-mixed cocktails are blended perfectly then aged in Buffalo Trace Bourbon and Sazerac Rye barrels to impart an additional smooth, oaky flavor. The Handy & Schiller brand was named in honor of two founding personalities of the Sazerac… Read more »
Tenure Vodka CMA Brand Presence and Design has developed a painterly package design featuring a window into the English countryside for Tenure English Vodka, a new brand from the Sazerac Company. Named for the medieval practice of tenure, which granted farmers the right to work lands owned by King or nobles, Tenure Vodka is produced with grain… Read more »
Redford Naturals Dog Food Redford Naturals is a line of all natural dog food created by Michigan-based Pet Supplies Plus. The line includes duck, lamb and chicken protein varieties, grain free and with-grain options, a puppy formula and adult formula. Redford Naturals brings dog food back to the dog’s ancestral daily quest for wild game…. Read more »
